3 Secrets to Using Demographics for Powerful Influencer Marketing Campaigns


Connecting with the right audience is the name of the game when it comes to effective influencer marketing campaigns. 

In this paper, we’ll introduce three great service providers, Edelman, Traackr, and Influencer Intelligence, to show our demographics in action. You'll discover how you can use demographics to efficiently and effectively run powerful influencer campaigns:

  • Qualify a shortlist of influencers who best reach your target audience
  • Support your final selection with influencer audience demographics
  • Use demographics to predict and evaluate campaign success